Dan is Director of Analytics and Optimisation at iProspect looking after a team of 35 specialists, having previously worked for Manchester Airport Group. He has over 9 years’ experience in analytics and optimisation, with personal qualifications in Google Analytics (GAIQ), Google Tag Manager, Google Analytics 360 and comScore (Certified Expert).

He has a real passion for delivering outstanding digital performance that drive profitability for his clients. These insights are delivered from digital analytics configuration, MVT, personalisation, site speed optimisation, personalisation and qualitative user research. 

He has a proven track record and has experience across a broad range of verticals having worked with over 100 of the UK’s brands over the last 5 years including Thomas Cook, Betfred, Holland and Barrett and Music Magpie.