The seventh instalment of SAScon took place on 16 & 17 June 2016 at Manchester Metropolitan University. The event was huge success and attracted over 200 digital marketing professionals.

Keynote speeches were delivered by Jim Banks from Groove, Robert Scoble from Rackspace, Marty Weintraub from aimClear and Lisa Myers from Verve Search. Other organisations to deliver talks and workshops included: Tecmark, Magnafi, iProspect, Polemic Digital, Brainlabs Digital, Head & Hart, CUBED, MediaCom, Tech North, UKFast, Branded3, SEMrush and Vodafone.